McDonald's: #RealLifeRewards

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McDonald’s needed a campaign to promote its Advent December daily offers from the app. They do that every year, but 2022 was special for them. It’s the first time they put out a cool merch collection that you could win alongside with the offers. The challenge was to create something that gave Gen Z, showed some merch and had gaming involved (because you could win all these prizes if you played their game in the app). We did it approaching typologies of teens, because McD is a very inclusive brand and created a linear speech to show the best of these offers… and the best of McD’s energy.