Brico Depot: Winter is closer than you think

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Brico-Depot is a company part of the Kingfisher group, an international company in the home improvement sector. Brico Depot Romania needed a campaign to advertise its’ cooling solutions for the summer. It was a medium campaign with deliverables such as YT spot, NL, Posters, SM Campaign and so on. As an Art Director, I had to develop the visual aspect of these materials and to coordinate the illustrator and animation studio to deliver the YT spot for the client.

The main message of the campaign was to kick the dog days out of your home. We all know how it feels, especially during these work from home times, to be overwhelmed by the heat. You can’t think straight, you’re going crazy... like you’re in the middle of a desert, at which point you figure out it’s time to buy some AC products asap.